Some of your ads are paying to land people on broken pages.
- Dead ends
- Mismatched pages
- Slow on mobile
01Rebuild the live keyword set
We reconstruct the paid keyword set the account is currently buying clicks on, and attach the demand and price signal behind each term.
- live paid keyword set
- monthly search volume
- estimated cost per click
- bounded ad-history window
02Collapse many-to-one onto destinations
Keywords map many-to-one onto landing pages. We reduce them to the unique destination set and roll each page’s terms and combined volume back up onto it, so no page is judged without the demand behind it.
- unique destination set
- terms rolled up per page
- combined volume attached
- highest demand first
03Resolve every destination live
Each page is requested the way an ad click would request it, concurrency-limited and backoff-aware, and we walk the entire redirect chain to where it truly resolves rather than trusting the URL in the ad.
- live HTTP request
- full redirect chain
- final resolved URL
- rate-limit aware retries
04Read the page, not just the status code
Two layers run over every resolved page: what the server returned, and what the page actually says. A healthy 200 reading sold out or offer expired still fails the click, and so does a page that renders perfectly but has nothing to do with the ad that sent it.
- transport-layer faults
- content-signal faults
- ad-to-page semantic match
- modelled mobile render
05Price each finding and rank on it
Findings are not sorted by severity in the abstract. Each one is priced from the demand routed into it, and the report opens on whichever problem is quietly costing the most every month.
- volume against paid CTR
- estimated monthly waste
- keyword evidence attached
- sorted by spend at risk
Runs in a few minutes, and a person reads every report before it reaches you. The first one is free. After that we can keep the report live against your account and refresh it on whatever cadence you want. Talk to us.
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